Youth Sports Sponsors
The Truro Recreation and Beach Department would like to invite your business to sponsor one of our youth sports teams. This is a great opportunity for your business to gain some positive exposure while helping our department keep the cost of youth sports affordable.
Kate Dilworth, Director of Marketing for the National Alliance for Youth Sports lists 6 reasons why businesses should sponsor a youth sports organization:
- Increase awareness of the company's products and services. Each sponsorship package has benefits for the sponsor built in: field signage, website advertising, company name on uniforms, etc. Through a sponsorship, a company's brand will be in front of the youth sports market of parents, coaches, program organizers, players and fans.
- A welcomed form of advertising. In most settings consumers are inclined to tune out advertising. Although many traditional ways of reaching consumers are failing, youth sports sponsorships are a positive and engaging way to market a brand. Parents like to see the companies that are supporting local sports.
- Help keep the cost of youth sports programs low. Player participation fees cover the majority of the costs of a youth sports program but support from sponsors provides additional resources which can help keep participation fees low. With lower fees, more families are able to afford to sign up and that means more children being able to receive the many benefits of sports.
- Outstanding value for the dollars invested. Although sponsorship package costs vary from organization to organization, they commonly range from $100 up to $5,000 or more. When comparing the cost of other marketing outlets like print, television and billboard advertising, youth sports sponsorships can be a great value and a smart option to include into the marketing mix.
- Build goodwill. Companies that sponsor youth sports programs make a positive contribution to their community. Overall this can evoke a community wide feeling that a company understands the impact and importance of sports for their youth. This feeling can instill loyalty among a business' current and future patrons.
- Possible tax incentive. Many youth sports organizations are registered nonprofit groups. If that is the case, businesses can get a tax break for making a charitable donation. That is just another added benefit of sponsoring youth sports.